Rucci has never been shy about letting you know where he resides - Northside Inglewood. "That's Norf" makes that fact loud and clear, but Rucci is doing more than referencing his city when he barks his latest slogan.
To Rucci, Bass Squad & the rest of his extended family, "That's Norf" has evolved into a synonym for words like loyalty, integrity & hustle. It'll always be a reminder of where Rucci comes from, but you can feel the phrases deeper meaning whether you're from Inglewood or not.
The song is a hit too. Rucci always finds a way to light it up with his energy while still creating strong concepts for each song. "That's Norf" sounds like a new anthem.